Gift promotion should pay attention to the taboo?

On which promotional gift is its primary purpose to promote, enhance sales. Perhaps for this reason that some businesses in promotional gift for the amount of growth and some do not choose the way. Although any form of promotion is a short-term behavior, but beach bags and totes wholesale not knowing the impact it is highly likely to be a long-term, or even can not be changed. Let's look at the case of some of the promotional gift, promotional gift in which taboos untouchable.
the first taboo: the gift shoddy allow customers to hurt businesses hurt face
case: take defective when gifts for repair
in 2011 In May, Mr. Zhang of Qingdao citizens in an electronic mall to buy a camera to receive a charge suit. When Mr. Zhang first use donated charger, but found that its simply not work properly. Mr. Zhang began to think that a mistake, he took the camera and the charger to the repair shop consulting professionals, have been tested and know that this is the charger bad, the camera can be used normally. Just opened the charger how bad? Mr. Zhang with questions, call the mall customer service explain the problem, we can give a replacement or warranty, I did not expect the other side the answer is: Mall provisions, non-normal sales of the product can not be refund or free repair.
Later, Mr. Zhang consulting 12315 staff aware of relevant laws and regulations, but also by the media intervention, has been the mall customer service gift is also a commodity, enjoy the same three bags of service and commitment to this gift do change cargo handling response. Matter allows Mr. Zhang in this home feel very good impression of a good electronic mall discount.
Case two: three products turned integral Gift
full 2000 points send home clothes, I just lack the tracksuit was Cary 1500 points, also bought two clothes just lobbied to 2000 points. I did not expect the a tracksuit water, put a pot of water to black. This is definitely inferior products. But have been washed, businesses do not change.
REWARDS activities to engage in a mall, the mall's customer Ms. Sui Dynasty enthusiastic participation in return for some frustration. In fact, consumers had a similar situation often found in newspapers, are not uncommon.
the price merchandise quality issues, has been increasingly affected by the concern of the customer. Gifts of quality problems, but few people take the initiative to mention that many of the gifts are divided into three products. This is basically the unspoken rules of the industry. Engaged in a clothing store, Mr. Wang points to the reason why.
cases: defective products for gift, for a white change
December 4, 2009, Mr. Zhang bought a car from a Ford 4S shop, vehicle presented a navigator. Use, he found that the memory function of the navigator is missing, the box certificate. Mr. Zhang is followed by several times to find businesses require replacement or repair, have been rejected on the grounds that gifts can not enjoy the three packs.
to an investigation, 4S stores recognize this navigator missing memory function and quality problems do exist, but still gifts refused to provide the Warranty Services. After several rounds of negotiations, he ultimately subsidies of 500 yuan in exchange for a new navigator, but only for wholesale piggy banks two days, some of the features of the new Navigator automatically disappear, can not be used.
Comment: increase sales is the primary purpose of the promotional gift, but not only. Publicity of products, brands and manufacturers reputation is extremely important. Do take the defective gifts, injury Debu only customer last injured most most likely is the business itself, unless you do one-shot deal.
the second Taboo: shoddy gift for businesses hurt face and beverages
case: the owners of dizziness from Premium rubber flooring
early 2012, Chinese the Chuan public Ma, in the local car shops to buy a car.
payment, car dealers on the spot gift Ma mounted rubber flooring. The car dealer said set of vehicle rubber flooring on the market sold for 1800 yuan. Ma car did not expect, and often felt dizzy. The beginning he did not rest well, and did not take too much notice. But later, dizziness, more and more obvious to the hospital to see a doctor suspects that formaldehyde poisoning. Ma suddenly thought of the plastic floor of the car smell like Since the above issued to. So he find someone identified it, is really the formaldehyde content of rubber flooring are seriously overweight.
March 30, 2011, Mr. Ma was looking for car dealer to replace the rubber flooring, but the car dealer said that gifts can not be replaced. The complaints received, the local industrial and commercial access to the shop floor glue Jinhuo Dan, This is purchased from a small workshop into a bundle of plastic glue, 200 yuan per bundle, each bundle of glue may be paved with 4 car. After mediation, the car dealer agreed to re-buy rubber flooring by Ma, the costs shall be borne by the car dealers and free installation.
Case 5: the shoddy Solar Films fake brand-name
in early November 2010, Mr. Du optimistic about the purchase of a car, a vehicle donated car membrane. The car dealer claims that this is authentic car film, only the front windshield, one on the value of 1600 yuan, plus side of the block and the block to be a total of 2600 yuan.
Mr. Du was also fortunate to own pick up a great deal. Car can be less than four months, the car membrane faded, but also the halo light. Find insiders a look, only to find this brand of car film is parallel. Mr. Du immediately reported to the business sector. Shop of industry and commerce that detect counterfeit brand car membrane of 31 m, to a fine of 1000 yuan, and ordered the car to Mr. Du change in accordance with the original commitment, an authentic block before the film.
Case 6: gifts faucet rupture caused by the home flooded
recently, Zhao, who lives in Laiyang Laiyang City, a sanitary ware store to buy a $ 3800 value washbasin when the mall is to engage in promotional activities, so, presented her a 199 yuan worth of faucets and installation. Not long ago, Zhao suddenly received a residential property phone, said her family running water, so she hurries home to deal with. Zhao home, bathroom washbasin taps are water spray, home of more than 80 square meters of wood floor all soaked in cheap imprinted pens the water. Soak wood flooring army of the quality problem. Find businesses seek compensation for Zhao, merchants said, faucets belongs gifts, not three bags of scope.
desperation, Zhao came to the Consumers' Association of Laiyang City to make a complaint, staff received a complaint immediately to the scene seriously forensics, faucet ball valve is indeed broken. , CASE staff that is not free exemption, gifts should also ensure the quality, the operator shall be liable in accordance with relevant laws and regulations.
Ultimately, under the coordination of the CASE staff, dealers to contact the manufacturer of the faucet, manufacturers representatives to the Zhao family to view the scene, and recognition of the faucet quality problems, a preliminary assessment of the Zhao family losses from the faucet manufacturer 5000 yuan one-time compensation for consumers.
Comment: get shoddy products that do gift, its nature is even worse than defective. For businesses, damaged not only the reputation of the problem, but the credibility issue, it is an offense. In harm to consumers at the same time, it is more likely to be a fatal blow on their own.
third taboo : Do not let the shrinking gift shrink reputation
case seven: gifts shrinking customer feel like a Mongolian
a large supermarket at the weekend to do promotional activities , which one to buy the dishes off their three-piece promotional activities, members of the public Ms. Wang is a phase of this three-piece gift, find it very practical. Promotional activities that morning, she spent more than 400 yuan to buy in the supermarket with leaflets marked exactly the same type cooking machine, but when she was relying on a small ticket to the salesperson to receive the gifts, the salesperson told her that The two gifts have been in the three-piece while only gave a Ms. Wang three-piece, and the remaining two gifts only with other items alternative.
such an interpretation, she is not satisfied: the beginning of promotional gifts send over this incident is illustrative. Since to do promotions, businesses should be prior to gifts prepared. If gifts while businesses can also be flavored with replenishment, to answer consumers with gifts while, in fact, in the stall. Ms. Wang argue, the supermarket has finally agreed to give her two other gifts. But the matter is she has a feeling of being cheated.
Case 8: The gifts of the opening card has shrunk, the suspected bank suspected fraud
in February 2011, Mr. Zhang has applied for a a Zhang bank credit card. Apply for a card at the beginning, the staff has pledged to just open the card will not only get a car insulation Cup, you can also enjoy a 580 yuan worth of automotive sealing glaze as well as 52 free car wash. Credit card down Mr. Zhang to open the card, was told that the car glaze closure activities have been canceled. The staff also took an ordinary cup, fool This is the vehicle thermal cup
At the same time, before Mr. Zhang went to the bank designated by the car wash consulting, several car wash has been terminated with the bank cooperation, Mr. Zhang to other places to see. A bank commitment to service did not realize, it is quite fool people! Mr. Zhang said, after he found the bank, the staff promised to give him to buy a car insulation Cup, and automotive sealing glaze can give him, but To charge 200 polished fee.
originally I should be free to enjoy the service, how also asked me for money? Mr. Zhang decided to give up to do automotive sealing glaze, but requested that the bank discounted $ 300 cash to return to their own, but they have been would not agree! Zhang believes that the Bank under the banner of the name of free gifts to attract customers card, but deliberately withheld the gifts to open the card, and damage the legitimate interests of the customer.
case nine: a well-known brand promotional giveaways prices plummeted
Mr. Wu of Shenyang City, the public in mid-April 2011, the day to see an ad, the ad said, in four On 16 March, 17 days, the customized metal water bottles purchase value of 3999 yuan a well-known brands DT26 models range hood and the Q636A stove piece, the brand that you can receive a value of $ 2999 MG53-8031 washing machines.
April 16, 2009, Mr. Wu in a home appliance specialty mall to buy two sets, intended to give his parents and father-in-law, respectively. Results finishing up after he began thinking about starting a gift washing machine is what.
I asked the salesperson, the salesperson did not know, then hit a phone call, tell me MG53-8031 models of washers. I went to the mall looked and found that this washing machine priced at only 2198 yuan. If you buy, or even spend 1598 yuan can buy it.
I was very angry, this is not to deceive consumers? Contact and their manager, surnamed Zhou, Mr. Chou said that will help me coordinate, help me change a 2999 washing machine, so that Monday (April 18). news.
Mr. Wu did not expect, he finally come: a month ago decided to do this promotion, the price of this washing machine is 2999 yuan. This price does have some changes, can also buy a minimum of 1598 yuan. We write on advertising alone is 2999 yuan of value, not price, the value is not equal to the price!
Comment: commitments made, if not in reality things happen, the buck-passing, or to take the back door Coincidentally, sneak it in, but to send their seven words smart wisdom wrong.
Overall: a few questions about the case of promotional gift, with a total so we have a sense of déjà vu. Perhaps in the eyes of some of the businesses, which all belong to the behavior of consumers voluntarily, he was just the use of love to take advantage of the psychological. However, with the sound of the relevant laws and regulations, as consumers become more sophisticated and rational, so the possibility of the gift was no longer a frustration and complain, but the suspicion of the consumer business reputation, and even legal sanctions.